From Dusk Till Dog
Erika Gonzalez, CPDT-KA
Helping You & Your Dog Thrive Together
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The Mentorship Experience
Grow with guidance.
A program for pet professionals, small business owners, or those building a personal brand.
Turn Your Business Vision into a Reality
Whether you're running a pet business, launching a new venture, or navigating a career transition, you don't have to figure it out alone.
Over the past 13+ years, I’ve built a career that spans corporate Fortune 500 positions, marketing, public relations, facility management, hands-on small business ownership, and digital brand building. I created this mentorship program to offer actionable guidance, strategic feedback, and real-world clarity—no matter what stage of business or career path you're on.
Whether you are:
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A pet industry professional looking to scale or diversify your services
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A small business owner outside the pet space wanting strategy, direction, and social media growth
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An aspiring entrepreneur needing guidance to launch your first venture cleanly
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A professional looking for feedback on your career path or online personal brand
...this program is tailored to help you skip the guesswork and move forward with confidence.
Let’s collaborate to build the business or career you’ve been striving for.
What People Are Saying:
"The Erika that you get during the 1:1 mentorship is the same one you see across her social media: she's engaging, direct, informative, and funny. Her vast knowledge helps shape the conversation in ways you didn't know you needed, leading you to epiphany after epiphany for how to improve your craft and brand. I can't wait to apply what I've learned so far but I'm even more excited to see what I learn next time."
- Ashley T., Professional Dog Photographer & Enrichment Trainer
"As a new small business I reached out to Erika through the Mentorship Experience looking for advice on social media marketing and helping draw in clients who were interested in working with me virtually. She offered so much helpful information on not only ways to increase my clientele but also on editing and creating content, streamlining my processes so that I'm not getting bogged down with as much admin work, and even had advice when I asked about a few specific product recommendations. I really look forward to continuing to implement the things she helped me with and to booking another Mentorship session soon!"
- Lyz K., Professional Certified Dog Trainer
"My Mentorship sessions with Erika have been invaluable. I was looking for someone to consult about difficult training cases, help me streamline my business processes, and take the overthinking out of social media posts. Erika has hit it out of the park on all of these goals in just 5 sessions. The a la carte structure of her program allows me to access quality coaching within my budget, schedule sessions at my own pace, and tailor the content towards my priorities at any time."
- Lisa C., Professional Certified Dog Trainer
Who This is For:
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Pet professionals
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Dog trainers in training
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Students
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Professional dog trainers
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Small business owners
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Individuals wanting to get a better understanding of what being a dog trainer and/or business owner is like
Services Offered:
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General inquires (any topic is on the table)
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Best practices to get your dog business up and running
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Client relations, case feedback, and business strategy
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Marketing, branding, and customer acquisitions
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How to grow on social media and improve your content creation
Each mentorship experience is unique since each person's goals, needs, and businesses are different. We will first discuss your overall goals and then design a detailed game plan from there.
This service is "a la carte" so that each consultation is customized and flexible to discuss and strategize as needed.
All consultations are done over Zoom.
Please email us if you'd prefer another way.
What You'll Need:
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A laptop, tablet, or smart phone with working internet and webcam
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Download the video chat app, Zoom. It's free! (Please email us if you need to use another method or app).
Investment:
$75
per consultation
Each consultation is
60 min long.